Operator-led advisory and implementation for local media, agencies, and AI-enabled teams.
Twenty years carrying the number, now building AI-enabled systems that make revenue more durable.
— The Approach
The best engagements change how an operation makes money for years at a time. AI speeds the build where it earns a place in the workflow; operator judgment decides where that is.
New revenue that didn't exist before.
Stand up the products, pricing, and pipelines that open new lines of revenue — built on real audience and operator data. Agentic research and competitive intelligence find the opening; disciplined product and pricing work turn it into income.
Revenue that holds, at a cost that makes sense.
The revenue that lasts is the revenue you keep. Tighten the operation — renewal motion, cost governance, the unglamorous systems that protect both clients and margin — so growth compounds. I've held retention above 90% by building for it on purpose.
Compounding, forecastable, fundable.
Forecasting, contract-aware pricing, and operations that scale without scaling cost. Revenue you can see coming and plan against — the base that lets a local newsroom keep reporting.
— By the Numbers
$40M
Annual revenue
Recurring revenue engineered to fund the operation year after year, built to hold its curve.
92%
Client retention
Held above 90% by building the operation to keep clients deliberately.
— And the AI savings
Replaced a five-figure-a-month enterprise platform with a domain-aware operating system that runs for under $500 a month — research, competitive intelligence, automation, and revenue intelligence in one place.
— Built By An Operator
Built Revenue is operator-led revenue system building, accelerated by AI — not AI consulting.
I've spent two decades inside media and agency businesses — leading teams, owning the revenue number, building and pricing the products, and putting the operating rhythm in place so growth holds.
More recently, I've built AI-enabled tools that replace expensive platforms, compress research cycles, surface competitive intelligence, and put domain-aware assistance directly into daily revenue workflows. The edge comes from knowing which parts of the revenue system are worth rebuilding — the AI only makes the rebuild faster.
— Production AI, shipped
The replacement combined research, competitive intelligence, workflow automation, and revenue tooling into one system operators could actually use — cheaper to run, faster through a cycle, sharper in output, because it was built around how the day actually runs.
A clear read on where revenue is being created, lost, underpriced, over-serviced, or trapped inside manual workflow.
Production tools embedded in research, sales, client success, pricing, operations, or reporting — built into where the day already runs.
Turn messy services, inventory, audience value, and client demand into products that are easier to sell and easier to renew.
Renewal discipline, account intelligence, margin visibility, and client-health signals that catch churn before it costs you.
— Who It's For
Newsrooms and local publishers that need revenue strong enough to fund the journalism — diversified beyond a single channel and engineered to last.
Agencies that want to productize what they do best, sharpen pricing and retention, and run leaner without losing the craft that wins the work.
Operators ready to put AI to real work — embedded in the workflow where it moves the number.
— How We Work
Most advisors hand you a deck and leave. This goes further — into the operation, the systems, the revenue itself.
Strategy grounded in twenty years of running revenue operations. Where the durable revenue is, what to build, what to stop, and the sequence that gets you there. Competitive intelligence and a clear-eyed read of the operation you actually run.
Then I build it. Production systems — pricing engines, forecasting, operations tooling, AI assistants embedded in the daily workflow — shipped and running. The plan and the build come from the same hands.
— Point of View
“The answer isn't philanthropy. It's reimagining how local journalism gets funded.”
Local journalism is running out of road. If we don't solve how it gets funded — and soon — much of it will simply be gone. And with it goes the thing that keeps a community honest with itself: someone in the room, asking the hard question and writing down the answer. That should scare all of us. It scares me.
Grants and goodwill can buy time, but they don't build something that lasts. Funding local journalism for the long run means rebuilding how it makes money — new products, sharper pricing, revenue engineered to compound year over year.
This is the long build: the systems that create, retain, and grow revenue, so local media gets to keep doing what only it can do.
— Start a Conversation
The best fit is an operation ready to transform how it makes money. If that's you, let's talk.
Email brian@builtrevenue.com
LinkedIn in/briankennett